Let's Break down how SEO work in Simple Terms
- Becky Branton-Griemann
- Mar 28
- 2 min read
SEO can be a scary and overwelming term for a lot of businesses. I'm about to break it down for you. So sit back, sip a cup of coffee, and enjoy.
Your website is like a storefront:
Just because you have one doesn’t mean people will come to it. Many components go into making a website successful. Just as a physical store must encourage people to leave their homes and visit, a website must attract visitors through various online channels. But beyond simply getting traffic, a website must also create a sense of urgency and opportunity to convert visitors into customers.
How Does a Website Get Found Online?
For a website to be found online, it must be:
Published and fully functional.
Connected to search consoles (Google Search Console, Bing Webmaster Tools, etc.).
Sought after by consumers—meaning the topic or product has been typed into a search engine like Google, Yahoo, or MSN.
When someone searches for a relevant topic, search engines display results based on the content's relevance, SEO optimization, and authority. Ideally, your website appears in those search results, leading potential customers directly to you. But once they arrive, your site must have strong content and a compelling call to action to encourage conversions.
What If Your Topic or Products Aren’t Searched Often?
This is where additional online strategies come into play. If your products or services aren’t commonly searched, you must create demand and awareness through:
Social Media Marketing
Blog Content
YouTube Videos
A More Active Google Business Page
Understanding SEO Organic Reach
Think of your online presence like the inside of a Grandfather Clock—a system of interconnected gears that must all move together to keep time.
The large wheel represents your website.
The medium wheel is your Google Business page.
The two or more smaller wheels represent your social media presence.
When you consistently engage on all platforms (posting at least once a week with meaningful content), you create momentum, directing potential customers to your website. If one wheel stops moving, the entire system slows down. Keeping the "clock ticking" ensures steady growth and visibility.
Paid Advertising for Immediate Results
Another effective way to increase traffic and sales is through paid advertising. Platforms like Google, Facebook, and Instagram Ads allow you to target specific audiences, ensuring your business appears at the top of search results. Paid advertising is highly effective and can start with as little as $50 a month, depending on your goals and budget.
At WINN in Business, we offer comprehensive website management to keep your online presence strong.
Let us take the hassle off your plate so you can focus on running your business!
Sign up for a Monthly Maintenance Plan today, and we’ll make sure your website stays optimized, visible, and ready to convert visitors into customers.
📩 Not Sure Which one is best for you?
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